1st Stop is a complete one stop service for pop acts & labels requiring UK National dance radio tastemaker promotion on their cross-over releases, targeting the 1st stage of National radio promotion ie. specialist commercial dance radio shows on Kiss FM, Kiss Fresh, Radio 1, Gaydio FM, also targeting the Music Week Cool Cuts Chart, as well as overseeing UK club promotion & all other promotional requirements, tailor made to each release, with a more hands on consultancy service offered too.

1st Stop targets the relevant specialist cross-over dance dj’s on National radio without targeting playlists (with the exception of Gaydio FM). Instead, the feedback we gauge from the dj’s we service, we hope will help our clients decide whether to invest further funds into hiring daytime pluggers to go to the playlist stage, or invest their money more wisely into other areas of promotion / development of their act ,or simply move on to another release.

Whilst 1st Stop can’t guarantee radio play, with many radio dj’s on the MWR roster & good relationships with all the other producers & DJ’s we cover in our 1st Stop service, what we are able to get our clients is the essential feedback they need on their release/s & we feel this is our unique selling point.

1st Stop specialises in taking pop to the dance market & can cover a range of commercial pop, urban dance & cross-over dance orientated releases.

1st Stop works with many major & independent labels in the UK & from around the World. 1st Stop clients have included  Positiva / Virgin/EMI. Polydor, Capitol, RCA, Polydor, Virgin/EMI, RCA, Warners, Armada Deep, Spinnin,, Perfect Havoc, Ultra & many others.

For 1st Stop enquires please contact Matt Waterhouse at